PR quality assessment

Emotional measurement of PR outcome
INVESTOR
Increasing the token value due to demand for its use at Oracle
ADVERTISER
Paying for measurable PR outcome
BLOGGER
Getting money for PR outcome from advertiser becomes easier
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Brand makes us feel happier using PR. We offer measurement of PR outcome not only by reach but by its emotional influence.
People don’t feel the difference between competitor's products on mature markets.
Positive associations (emotions) with a brand make us believe in advantages of competitor’s product.
To measure PR means to measure emotions
How it works
Our approach is to separate all bloggers' content into voice, sound and picture and by using emotional dictionaries forecast human associations with a particular brand
HOW TO USE IT
Bloggers and advertisers all over the world will assess their PR quality Using oracle at efir.io

Our team

Nikolay Yakovlev
Product
Anton Elovikov
Design
Daniil Vishnyakov
Backend

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Have any special competences which can make our product better? Contact us.